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Jun
06

QR Codes are Beginning to Match the Hype

QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »

Dec
13

The Top 20 Tech Movies of All Time – Vote Now & Win!

Oct
09

Don’t Forget Trade Show Basics – Part 3

This is part 3 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 4 – Details. Details. There were many other things that I saw or heard at this show.  There were several booths where the personnel stumbled over… Continue reading »

Oct
07

Don’t Forget Trade Show Basics – Part 2

This is part 2 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 2 – Say What You Do I was amazed at how many exhibits did not have any visible messaging that described what the product or service… Continue reading »

Oct
06

Don’t Forget Trade Show Basics

TechMarketeers just returned from two days at ITExpo West (IT = Internet Telephony).  In another post, I cover some of the products and services of interest to marketers.  For now, I want to rant a bit. Judging by many of the exhibits we viewed, people are throwing their marketing dollars down the proverbial drain.  Let’s… Continue reading »

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