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Mar
29

Marketing Hi-Tech vs. No/Low-Tech Products – Differentiating Your Products

(This is part 2 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) In part 1 I highlighted some of the characteristics of hi-tech products and markets that marketers must take into consideration as they build their strategies, tactics, budgets and programs. The attributes covered… Continue reading »

Feb
25

Marketing Hi-Tech vs. No/Low-Tech Products – What’s The Big Deal?

(This is part 1 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) Given that TechMarketeers positions itself as ‘specialists in hi-tech marketing,’ it is almost inevitable that we get asked “what’s so different about hi-tech marketing?” early in our discussions with prospects. “Marketing is… Continue reading »

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