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QR Codes are Beginning to Match the Hype

QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »


What’s In and What’s On-the-Way Out in 2011

Happy New Year.  The end-of-year festivities, such as the last minute push to close a big deal, holiday parties and the annual budgeting process, are over.  Your budgets are locked, the product roadmap is finalized (for at least a week or two!) and your marketing calendar is loaded with exciting product announcements, tradeshows, website renovations… Continue reading »

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