A press release caught my attention last week because it reminded me of a recent experience at the Interop 2011 IT Conference and Expo that TechMarketeers attended in May. The press release headline was “One-Third of Adults Have Snoozed During PowerPoint Presentations.” The recent experience – I nodded-off in two of the conference presentations that… Continue reading »
Jun
06
QR Codes are Beginning to Match the Hype
QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »