When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »
Oct
18
Oct
09
Don’t Forget Trade Show Basics – Part 3
This is part 3 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 4 – Details. Details. There were many other things that I saw or heard at this show. There were several booths where the personnel stumbled over… Continue reading »
Oct
07
Don’t Forget Trade Show Basics – Part 2
This is part 2 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 2 – Say What You Do I was amazed at how many exhibits did not have any visible messaging that described what the product or service… Continue reading »
Oct
06
Don’t Forget Trade Show Basics
TechMarketeers just returned from two days at ITExpo West (IT = Internet Telephony). In another post, I cover some of the products and services of interest to marketers. For now, I want to rant a bit. Judging by many of the exhibits we viewed, people are throwing their marketing dollars down the proverbial drain. Let’s… Continue reading »