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Jun
06

QR Codes are Beginning to Match the Hype

QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »

May
06

Video Broadcasts Using Virtual Sets

TechMarketeers recently attended the National Association of Broadcasters (NAB) show in Las Vegas. Toward the end of the show, we had some time to walk around and see if there were any products that might be of interest to our clients or to marketers. Needless to say, if you use video in your marketing (and… Continue reading »

Jan
12

What’s In and What’s On-the-Way Out in 2011

Happy New Year.  The end-of-year festivities, such as the last minute push to close a big deal, holiday parties and the annual budgeting process, are over.  Your budgets are locked, the product roadmap is finalized (for at least a week or two!) and your marketing calendar is loaded with exciting product announcements, tradeshows, website renovations… Continue reading »

Oct
09

Don’t Forget Trade Show Basics – Part 3

This is part 3 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 4 – Details. Details. There were many other things that I saw or heard at this show.  There were several booths where the personnel stumbled over… Continue reading »

Oct
07

Don’t Forget Trade Show Basics – Part 2

This is part 2 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 2 – Say What You Do I was amazed at how many exhibits did not have any visible messaging that described what the product or service… Continue reading »

Oct
06

Don’t Forget Trade Show Basics

TechMarketeers just returned from two days at ITExpo West (IT = Internet Telephony).  In another post, I cover some of the products and services of interest to marketers.  For now, I want to rant a bit. Judging by many of the exhibits we viewed, people are throwing their marketing dollars down the proverbial drain.  Let’s… Continue reading »

Aug
14

Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »

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