Subscribe to RSS feed


The Definition of Is

One of the more memorable moments in Bill Clinton’s presidency was his statement to the grand jury “It depends on what the meaning of the word ‘is’ is.” Marketers should take this well crafted statement to heart. Do you know the definition of ‘is’ as in “our product is better than our competitors?” Let’s back… Continue reading »


Marketing Hi-Tech vs. No/Low-Tech Products – Differentiating Your Products

(This is part 2 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) In part 1 I highlighted some of the characteristics of hi-tech products and markets that marketers must take into consideration as they build their strategies, tactics, budgets and programs. The attributes covered… Continue reading »


Marketing Hi-Tech vs. No/Low-Tech Products – What’s The Big Deal?

(This is part 1 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) Given that TechMarketeers positions itself as ‘specialists in hi-tech marketing,’ it is almost inevitable that we get asked “what’s so different about hi-tech marketing?” early in our discussions with prospects. “Marketing is… Continue reading »


QR Codes are Beginning to Match the Hype

QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »


Social Media – Is it a Battle or a Party?

A recent New York Times article highlighted a trend that indicates a shift away from Blogging towards the briefer and more immediate social media tools such as Facebook and Twitter. So the question that many are asking is, where do I spend my resources (time and money) to generate the best return? Is there a… Continue reading »


Content is KING!

When it comes to sales, marketing & promotional materials, whether it’s a simple flyer, a detailed brochure, website or even your latest PowerPoint presentation, remember one thing – Content is KING! This is particularly true of hi-tech content where more technically oriented audiences demand accurate facts and materials that helps educate them as they learn… Continue reading »


What Do You Do Anyway?

When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »


The ‘Printed Hyperlink’. The Latest Innovation in Advertising and Marketing.

I’ve been in the design and branding business for about 20 years now. Yikes! And a lot has changed. When I began, the Web was an infant that no one knew how to control. TV, radio and print ruled. Since then, the Internet has flourished into the monster it is today. Innovations have been utilizing… Continue reading »


Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »


Technology in the Modern Era

One can easily debate for a long, if not infinite, time as to the exact definition of technology. According to Merriam-Webster their definitions of Technology are: a : the practical application of knowledge especially in a particular area : engineering <medical technology> b : a capability given by the practical application of knowledge <a car’s fuel-saving technology> : a manner of accomplishing a task especially using technical processes, methods,… Continue reading »

/p /p

© 2010 TechMarketeers, LLC. All Rights Reserved.

online pharmacies free poker software Brand name drugs online pharmacy ""$& buy viagra retail pharmacies. Refill Services online pharmacies |/}] order levitra has affordable prices.