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Nov
23

Content is KING!

When it comes to sales, marketing & promotional materials, whether it’s a simple flyer, a detailed brochure, website or even your latest PowerPoint presentation, remember one thing – Content is KING! This is particularly true of hi-tech content where more technically oriented audiences demand accurate facts and materials that helps educate them as they learn… Continue reading »

Aug
20

Creating Email Subject Lines That Get Read

I recently re-read a the white paper, “Rethinking the Relationship Between Subject Line Length and Email Performance: A New Perspective on Subject Line Design,” detailing some of the more important considerations that marketers should be thinking about. Here are four tips you can use to increase your subject line effectiveness. 1) Front-load your subject lines… Continue reading »

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