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Dec
07

The Definition of Is

One of the more memorable moments in Bill Clinton’s presidency was his statement to the grand jury “It depends on what the meaning of the word ‘is’ is.” Marketers should take this well crafted statement to heart. Do you know the definition of ‘is’ as in “our product is better than our competitors?” Let’s back… Continue reading »

Mar
29

Marketing Hi-Tech vs. No/Low-Tech Products – Differentiating Your Products

(This is part 2 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) In part 1 I highlighted some of the characteristics of hi-tech products and markets that marketers must take into consideration as they build their strategies, tactics, budgets and programs. The attributes covered… Continue reading »

Nov
23

Content is KING!

When it comes to sales, marketing & promotional materials, whether it’s a simple flyer, a detailed brochure, website or even your latest PowerPoint presentation, remember one thing – Content is KING! This is particularly true of hi-tech content where more technically oriented audiences demand accurate facts and materials that helps educate them as they learn… Continue reading »

Oct
18

What Do You Do Anyway?

When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »

Aug
14

Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »

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