When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »
Oct
18
Aug
14
Don’t use the Shotgun!
Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »
Jul
22
Plan Your Work and Work Your Plan
All entrepreneurs like to have a very “GO FOR IT” type of attitude. This is great, but shooting without aiming is a waste of time – and MONEY! A wiser man than me once said “if you don’t know where you are going, don’t be surprised where you end up!” Planning may seem like a… Continue reading »
Jan
01
Technology in the Modern Era
One can easily debate for a long, if not infinite, time as to the exact definition of technology. According to Merriam-Webster their definitions of Technology are: a : the practical application of knowledge especially in a particular area : engineering <medical technology> b : a capability given by the practical application of knowledge <a car’s fuel-saving technology> : a manner of accomplishing a task especially using technical processes, methods,… Continue reading »