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Oct
18

What Do You Do Anyway?

When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »

Aug
14

Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »

Jul
22

Plan Your Work and Work Your Plan

All entrepreneurs like to have a very “GO FOR IT” type of attitude. This is great, but shooting without aiming is a waste of time – and MONEY! A wiser man than me once said “if you don’t know where you are going, don’t be surprised where you end up!” Planning may seem like a… Continue reading »

Jan
01

Technology in the Modern Era

One can easily debate for a long, if not infinite, time as to the exact definition of technology. According to Merriam-Webster their definitions of Technology are: a : the practical application of knowledge especially in a particular area : engineering <medical technology> b : a capability given by the practical application of knowledge <a car’s fuel-saving technology> : a manner of accomplishing a task especially using technical processes, methods,… Continue reading »

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