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The Definition of Is

One of the more memorable moments in Bill Clinton’s presidency was his statement to the grand jury “It depends on what the meaning of the word ‘is’ is.” Marketers should take this well crafted statement to heart. Do you know the definition of ‘is’ as in “our product is better than our competitors?” Let’s back… Continue reading »


Same-ol’, Same-ol’ Marketing or Is Your Marketing Budget Insane?

Albert Einstein is frequently quoted as saying that the definition of insanity was “doing the same thing over and over again and expecting different results.” Another not-as-famous Einstein quote is “We cannot solve our problems with the same thinking we used when we created them.” Einstein’s book “Relativity: The Special and the General Theory” is… Continue reading »


Marketing ROI – Fact or Fiction

For many companies big and small, the 4th quarter means it’s planning and budgeting time for the next fiscal year.  Executives grapple with the challenge of ensuring that goals are well defined and clearly articulated and that resources to achieve these goals are effectively allocated across the organization.  Commonly used in the financial world, return… Continue reading »


Plan Your Work and Work Your Plan

All entrepreneurs like to have a very “GO FOR IT” type of attitude. This is great, but shooting without aiming is a waste of time – and MONEY! A wiser man than me once said “if you don’t know where you are going, don’t be surprised where you end up!” Planning may seem like a… Continue reading »

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