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Oct
09

Don’t Forget Trade Show Basics – Part 3

This is part 3 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 4 – Details. Details. There were many other things that I saw or heard at this show.  There were several booths where the personnel stumbled over… Continue reading »

Oct
07

Don’t Forget Trade Show Basics – Part 2

This is part 2 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 2 – Say What You Do I was amazed at how many exhibits did not have any visible messaging that described what the product or service… Continue reading »

Oct
06

Don’t Forget Trade Show Basics

TechMarketeers just returned from two days at ITExpo West (IT = Internet Telephony).  In another post, I cover some of the products and services of interest to marketers.  For now, I want to rant a bit. Judging by many of the exhibits we viewed, people are throwing their marketing dollars down the proverbial drain.  Let’s… Continue reading »

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