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What’s In and What’s On-the-Way Out in 2011

Happy New Year.  The end-of-year festivities, such as the last minute push to close a big deal, holiday parties and the annual budgeting process, are over.  Your budgets are locked, the product roadmap is finalized (for at least a week or two!) and your marketing calendar is loaded with exciting product announcements, tradeshows, website renovations… Continue reading »


Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »

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