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Jun
06

QR Codes are Beginning to Match the Hype

QR codes seem to finally be matching the hype that has enveloped 2D bar codes for over 10 years. With the proliferation of smartphones, scanning apps and awareness, QR codes are finally becoming an effective tool for driving offline-to-online connections. As with the early days of the Internet, marketers are still trying to figure out… Continue reading »

May
06

Video Broadcasts Using Virtual Sets

TechMarketeers recently attended the National Association of Broadcasters (NAB) show in Las Vegas. Toward the end of the show, we had some time to walk around and see if there were any products that might be of interest to our clients or to marketers. Needless to say, if you use video in your marketing (and… Continue reading »

Jan
31

Is Your Website Rated an ‘A’ or an ‘F’? And More Importantly, How Would You Know?

If you were to grade your site would it get an A, a C or an F? Remember, in today’s hotly contested technical markets, a C is just not good enough! Given the dynamic nature of the Internet, web technology, marketing practices and, of course, one’s competitors, a regular and ongoing assessment of your web presence is essential if you want to stay at the top of your ‘web game.’ Read this post and learn what aspects of a website should be used to assess its grade?

Oct
18

What Do You Do Anyway?

When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »

Sep
22

The ‘Printed Hyperlink’. The Latest Innovation in Advertising and Marketing.

I’ve been in the design and branding business for about 20 years now. Yikes! And a lot has changed. When I began, the Web was an infant that no one knew how to control. TV, radio and print ruled. Since then, the Internet has flourished into the monster it is today. Innovations have been utilizing… Continue reading »

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