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Rick Gimbel

Author's details

Name: Rick Gimbel
Date registered: September 19, 2010

Latest posts

  1. The Definition of Is — December 7, 2013
  2. Same-ol’, Same-ol’ Marketing or Is Your Marketing Budget Insane? — September 7, 2013
  3. Are You A Presentation Snoozer or Runner? — June 28, 2013
  4. Marketing Hi-Tech vs. No/Low-Tech Products – Differentiating Your Products — March 29, 2013
  5. Marketing Hi-Tech vs. No/Low-Tech Products – What’s The Big Deal? — February 25, 2013

Most commented posts

  1. Same-ol’, Same-ol’ Marketing or Is Your Marketing Budget Insane? — 1 comment

Author's posts listings

Dec
07

The Definition of Is

One of the more memorable moments in Bill Clinton’s presidency was his statement to the grand jury “It depends on what the meaning of the word ‘is’ is.” Marketers should take this well crafted statement to heart. Do you know the definition of ‘is’ as in “our product is better than our competitors?” Let’s back… Continue reading »

Sep
07

Same-ol’, Same-ol’ Marketing or Is Your Marketing Budget Insane?

Albert Einstein is frequently quoted as saying that the definition of insanity was “doing the same thing over and over again and expecting different results.” Another not-as-famous Einstein quote is “We cannot solve our problems with the same thinking we used when we created them.” Einstein’s book “Relativity: The Special and the General Theory” is… Continue reading »

Jun
28

Are You A Presentation Snoozer or Runner?

A press release caught my attention last week because it reminded me of a recent experience at the Interop 2013 IT Conference and Expo that TechMarketeers attended in May. The press release headline was “One-Third of Adults Have Snoozed During PowerPoint Presentations.” The recent experience – I nodded-off in two of the conference presentations that… Continue reading »

Mar
29

Marketing Hi-Tech vs. No/Low-Tech Products – Differentiating Your Products

(This is part 2 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) In part 1 I highlighted some of the characteristics of hi-tech products and markets that marketers must take into consideration as they build their strategies, tactics, budgets and programs. The attributes covered… Continue reading »

Feb
25

Marketing Hi-Tech vs. No/Low-Tech Products – What’s The Big Deal?

(This is part 1 of a two-part post on how ‘best practices’ in hi-tech marketing organizations differ from those found in no/low-tech firms.) Given that TechMarketeers positions itself as ‘specialists in hi-tech marketing,’ it is almost inevitable that we get asked “what’s so different about hi-tech marketing?” early in our discussions with prospects. “Marketing is… Continue reading »

May
06

Video Broadcasts Using Virtual Sets

TechMarketeers recently attended the National Association of Broadcasters (NAB) show in Las Vegas. Toward the end of the show, we had some time to walk around and see if there were any products that might be of interest to our clients or to marketers. Needless to say, if you use video in your marketing (and… Continue reading »

Jan
12

What’s In and What’s On-the-Way Out in 2011

Happy New Year.  The end-of-year festivities, such as the last minute push to close a big deal, holiday parties and the annual budgeting process, are over.  Your budgets are locked, the product roadmap is finalized (for at least a week or two!) and your marketing calendar is loaded with exciting product announcements, tradeshows, website renovations… Continue reading »

Oct
09

Don’t Forget Trade Show Basics – Part 3

This is part 3 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 4 – Details. Details. There were many other things that I saw or heard at this show.  There were several booths where the personnel stumbled over… Continue reading »

Oct
07

Don’t Forget Trade Show Basics – Part 2

This is part 2 of a rant on some of the Trade Show marketing basics that were ignored by exhibitors at the recent ITExpo show, which TechMarketeers attended. Rule 2 – Say What You Do I was amazed at how many exhibits did not have any visible messaging that described what the product or service… Continue reading »

Oct
06

Don’t Forget Trade Show Basics

TechMarketeers just returned from two days at ITExpo West (IT = Internet Telephony).  In another post, I cover some of the products and services of interest to marketers.  For now, I want to rant a bit. Judging by many of the exhibits we viewed, people are throwing their marketing dollars down the proverbial drain.  Let’s… Continue reading »

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