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Jon Kenton

Author's details

Name: Jon Kenton
Date registered: September 18, 2010

Latest posts

  1. Social Media – Is it a Battle or a Party? — February 27, 2011
  2. Is Your Website Rated an ‘A’ or an ‘F’? And More Importantly, How Would You Know? — January 31, 2011
  3. Content is KING! — November 23, 2010
  4. What Do You Do Anyway? — October 18, 2010
  5. Know Your Enemy — September 15, 2010

Most commented posts

  1. Technology in the Modern Era — 1 comment
  2. Is Your Website Rated an ‘A’ or an ‘F’? And More Importantly, How Would You Know? — 1 comment

Author's posts listings


Social Media – Is it a Battle or a Party?

A recent New York Times article highlighted a trend that indicates a shift away from Blogging towards the briefer and more immediate social media tools such as Facebook and Twitter. So the question that many are asking is, where do I spend my resources (time and money) to generate the best return? Is there a… Continue reading »


Is Your Website Rated an ‘A’ or an ‘F’? And More Importantly, How Would You Know?

If you were to grade your site would it get an A, a C or an F? Remember, in today’s hotly contested technical markets, a C is just not good enough! Given the dynamic nature of the Internet, web technology, marketing practices and, of course, one’s competitors, a regular and ongoing assessment of your web presence is essential if you want to stay at the top of your ‘web game.’ Read this post and learn what aspects of a website should be used to assess its grade?


Content is KING!

When it comes to sales, marketing & promotional materials, whether it’s a simple flyer, a detailed brochure, website or even your latest PowerPoint presentation, remember one thing – Content is KING! This is particularly true of hi-tech content where more technically oriented audiences demand accurate facts and materials that helps educate them as they learn… Continue reading »


What Do You Do Anyway?

When you begin even the simplest marketing campaign it’s easy to get caught up in fancy graphics, pictures and color schemes. Please remember that they all send a message be sure it’s the one you want! This may sound simple but you would be amazed at how many expensive ads and promotions I have seen… Continue reading »


Know Your Enemy

The great warrior Sun Tzu said “If you know the enemy and know yourself, your victory will not stand in doubt.” The book the Art of War has become prescribed reading for anybody in sales and marketing and so it should, if you have never read it, go and pick up a copy – it’s… Continue reading »


Don’t use the Shotgun!

Unless you have an infinite marketing budget (if you do please call us NOW ) then getting the best bang for every marketing buck is crucial. Broad untargeted campaigns cost a lot of $$ and lack direction and motivation for potential buyers. It’s like using a shotgun where you are hoping that the spread of… Continue reading »


Plan Your Work and Work Your Plan

All entrepreneurs like to have a very “GO FOR IT” type of attitude. This is great, but shooting without aiming is a waste of time – and MONEY! A wiser man than me once said “if you don’t know where you are going, don’t be surprised where you end up!” Planning may seem like a… Continue reading »


Technology in the Modern Era

One can easily debate for a long, if not infinite, time as to the exact definition of technology. According to Merriam-Webster their definitions of Technology are: a : the practical application of knowledge especially in a particular area : engineering <medical technology> b : a capability given by the practical application of knowledge <a car’s fuel-saving technology> : a manner of accomplishing a task especially using technical processes, methods,… Continue reading »

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